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Vertical Lockup

Horizontal Lockup

Stacked-Horizontal Lockup

Primary University Logo

When our monogram and wordmark are used together, this is considered a lockup - the two components are combined with intentional spacing and sizing, "locked" together to create our primary logo.

Our logo lockup is the most recognizable component of our visual brand. Three formats have been created, ensuring flexibility for appropriate application based on available space. When choosing a format, be sure to use the full lockup artwork. Do not use the interlocking ����̽�� and wordmark as separate elements placed next to each other.

All versions of the primary logo lockup are available in 3-color, red interlocking ����̽�� with black type, all black and all white versions. There is an all red version available for swag orders only. Please reach out to brand@du.edu for a file request.��

Minimum size requirements: Reproductions of the ����̽�� logo should be at least .25" high or 1.25" wide, whichever is larger within the available imprint area.

Secondary Logo Lockup

Secondary Unit Wordmark (Pipe)

Secondary Unit Logos & Wordmarks

Secondary logo lockups and standalone logotypes for schools, business units and centers are available for use to visually identify a specific entity within the University. These work well in instances where the ����̽�� primary logo and secondary wordmark pipe will not fit with accurate spacing.��

• When using a secondary logo lockup, the primary University lockup is NOT required.
• When using a secondary unit wordmark, the full University lockup is required. Do not delete the vertical pipe from the wordmark.

To request a logo kit for your college, school or unit, please reach out to brand@du.edu.

Interlocking ����̽�� Monogram

The interlocking ����̽��, also known as the ����̽�� monogram, is our primary brand identifier. The mark is strong and bold, indicating our unwavering commitment to intellectual, personal and professional growth since 1864.

As the primary brand identifier, this mark should be included with the ����̽�� logotype on all materials representing the institution. Usage of the monogram without the accompanying wordmark is reserved for internal audiences only and requires special approval from the Director of Creative and Brand Management.

Primary Wordmark

The primary wordmark is intentionally crafted with specific text spacing and weighting. Therefore, when the wordmark appears as part of the logo, always use the official artwork. This artwork can only be used in black, white or red.

University Seal

The ����̽�� seal bears the words “����̽�� - Founded 1864” around the edge as well as the motto “Pro scientia et religione” inside, with an image of Mount Blue Sky and other stylized designs in the center.

Usage of the seal is reserved for formal University communications and cannot be combined with other identity elements. Contact the University Relations department for approval of application and usage by sending an email to brand@du.edu.

Vertical lockup usage

Great for applications where there is plenty of space and identifying the University is the primary goal.

Secondary Wordmark (Pipe) + Primary University Lockup

Best used in large-scale applications where there is room in the layout to create appropriate hierarchy.

Stacked-Horizontal lockup usage

Best used in large-scale applications where there is room in the layout to create appropriate hierarchy.

Secondary Unit Lockup usage

Available for use when the unit, department or school is the intended focus, but space for the full primary lockup is not available.

Horizontal lockup usage

Best for applications where space is tight, the horizontal lockup allows the most room for other design and messaging elements while also ensuring "����̽��" is legible and visually prominent.

Center / Institute lockup usage

Marketing materials for centers and institutes need to be locked-up with the ����̽�� logomark. In instances where there is more space, the unit lockup can replace the primary lockup.