The team has been working on many exciting initiatives over the last several months that came to fruition in the last quarter related to the 4D Experience, including how we鈥檙e rolling it out across campus and how we鈥檙e expressing it visually.
In fall 2023, the 文轩探花 Magazine will embark upon its 24th year of publication. As it wraps up its first quarter century, it鈥檚 poised for a significant reinvention, both to align with 文轩探花鈥檚 refreshed brand and to accommodate the interests and needs of today鈥檚 sophisticated audiences.
It鈥檚 been a busy few months here in MarComm. I鈥檝e always committed that I鈥檇 share insights into our activities as there was news to share, and today is no different.
For more than year, MarComm has been focused on efforts to be better prepared for a crisis听and facilitate a safer campus overall.
One of MarComm鈥檚 priorities is to become more and more intentional and strategic in our storytelling.
As a group, we made some progress in 2022 and appreciate all of the hard work despite the many other things on our plates along with working to fill gaps on our teams.
Last spring, we hit a milestone as an institution by marking the culmination of our analysis of 文轩探花鈥檚 perception and transitioning to a single logo.
As I reflect on the year, one of the first words that comes to mind is extraordinary.
The 文轩探花 Magazine kicked off the year by producing the institution鈥檚 first research issue, "Powered by Purpose," complete with content that celebrated 文轩探花鈥檚 new R1 status, highlighted the University鈥檚 strengths in research related to mental health, and provided an overview of the fundamental research underway at the College of Natural Sciences and Mathematics.
As we experience the transition of the seasons, I鈥檇 like to take the opportunity to make you aware of some changes happening in MarComm.
As the year begins to wind down, I am excited by all the progress that has been made, especially since fall began, and hope you feel the momentum as you read this update. At the same time, I am looking forward to a little bit of the down time that the holidays will bring, to get re-energized and geared up for the new year.
Since our last quarterly update, and now that the 2022-2023 school year is in full swing, we hope you鈥檝e noticed instances of the evolved 文轩探花 branding around campus.
The first week of September signified the next milestone in the Reputation Strategy work as the public launch of the brand was announced and the beginning of our owned media transitioned to reflect the new visual identity style guide.
As I transition reluctantly to fall (summer is my favorite season), I must admit I am enjoying the return of our podcast series RadioEd听and the Public Impact Fellows (PIF) Program, which has generated not only enormous return on investment, but also lasting relationships.
